Anna Hayward

A way with words and an ability to connect with and inspire people have always been at the heart of my working life. 


I started in marketing with ICI Pharmaceuticals, moving up through The Rank Organisation and BUPA. Lots of brand, product and service development, launches, sales advertising and PR campaigns. I was good at what I did but as I climbed the corporate ladder, I found myself drawn more and more to what makes people tick. During that time I trained as a volunteer Relate counsellor and NLP Master Practitioner. 


I subsequently established two consultancy businesses, specialising in internal communications and wellbeing and then in maternity management. Clients were mainly HR, Diversity, Learning & Development & Talent professionals in large organisations. 


In the midst of motherhood and with a desire to be more involved in my local community, I decided to use my skills in the charity and voluntary sector. I headed up a faith-led retreat centre and then a counselling charity. 

Around this time, I started to write fiction seriously. I am working on a novel, Broken Madonna, and I write contemporary short stories. I’ve been a competition prize winner, shortlister, recipient of an Arts Council award and am actively involved in my local writing community as an organiser of a writer’s development group and workshops and talks.


Now I bring together all the different strands of my working and writing life. I use my people skills as a change consultant, facilitator and specialist in mentoring and one-to-one support. I’m a communications and writing specialist for organisations and a Director of Dig Deep Communications. And I continue with my passion for writing.


For those curious to know where all the words and wanting to connect with people comes from, I am a child of Italian immigrants to the UK, brought up with dialect Italian. The linguist in me studied French, German and Marketing at university and has some Spanish too.